Boost ROI with intent data and personalized multichannel marketing campaigns – ITPro.works

Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S. marketing spend by the … Read More

WeGift, the ‘incentive marketing’ platform, collects $8M in new funding – ITPro.works

WeGift, the London-based startup that has built an “incentive marketing” platform that lets businesses easily issue e-gift cards and other digital rewards to customers, has raised $8 million in new … Read More

Juni, the banking platform for e-commerce and online marketing companies, raises €2M seed – ITPro.works

Juni, a Swedish pre-launch startup that’s building a banking app and platform for e-commerce and online marketing entrepreneurs, has raised just over €2.1 million in seed funding. Leading the round … Read More

Marketing automation platform Klaviyo scores $200M Series C on $4.15B valuation – ITPro.works

Boston-based marketing automation firm Klaviyo wants to change the way marketers interact with data, giving them direct access to their data and their customers. It believes that makes it easier … Read More

Leverage public data to improve content marketing outcomes – ITPro.works

Publishers prefer pitches that demonstrate accuracy and authoritativeness Kristin Tynski Contributor Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and … Read More

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